Every platform advertises its cheapest tier. Almost nobody coaches on it. This is the honest table — entry price, the price with a branded app, what nutrition really costs, and the meters that start running as you grow.
An honest comparison. We build Superhuman Code, so we're in this table too — bias disclosed. Every competitor number is cited from their public pricing page with the date we fetched it. Spot an error? Email us and we'll correct it.
| Platform | Entry $/mo | With branded app | Nutrition | Meters & extras | Source |
|---|---|---|---|---|---|
| Superhuman Codethat's us | $39 | $39 — included | Included | None — flat plans; 7-day trial needs a card (first charge day 8) | this site, Jul 2026 |
| Trainerize | $9–23 | Studio $248/location; Pro + $169 one-time add-on | Add-on $20–45/mo | payments ~$10/mo; video add-on ~$10/mo | trainerize.com, 2026 |
| TrueCoach | $26 | $58–137 — included | MyFitnessPal integration | 5% transaction fee on client billing | truecoach, May 2026 |
| Everfit | $16–19 | Enterprise quote | Add-on $33–39/mo | Autoflow $24–29/mo; payments $8–9/mo | everfit.io, May 2026 |
| FitBudd | $79 | $149 (Super Pro) | Included | $2/client over 20; $75 setup; Apple $99/yr + Google $25 | fitbudd.com, May 2026 |
| My PT Hub | ~$105 | ~$157 | Included | AI check-ins add-on ~$19–30/mo | mypthub.net, May 2026 |
| PT Distinction | $19.90 | $59.90 (Pro, 25 clients) | Included (incl. nutrition AI) | $1.60–$6.00 per extra client/mo; 1-month trial | ptdistinction.com, Jul 2026 |
| Kahunas | $35 | $99 (Ultimate) | Included | 14-day trial | kahunas, May 2026 |
| FITR | £3/client · £14.99 | Add-on — price on application | Included | 5.99% payment fee for business automation; 14-day no-card trial | coachwithfitr.com, Jul 2026 |
TrainHeroic omitted from the price columns: its per-athlete tiers weren't published in its static public page when checked (Jul 2026) — published figures are a $9.99/mo assistant-coach add-on and a 14-day no-card trial.
Stacked-tier math from the vendors' published add-on prices, May 2026. Your exact bill depends on which add-ons you actually switch on.
7-day free trial, card required — first charge on day 8. Cancel and export anytime.
Entry tiers run $16–26/month but are usually workout-only. The realistic all-in cost — base plan plus nutrition, payments and a branded app where offered — lands between roughly $58 and $248/month depending on platform and add-ons, per the vendors' public pricing pages (May–July 2026).
Five recur across the market: nutrition add-ons ($20–45/mo), payment add-ons ($8–10/mo), automation add-ons ($24–29/mo), per-client overage fees ($1.60–$6.00 per client per month), and transaction fees on client billing (5–5.99%). Setup fees ($75) and app-store developer fees also appear on standalone white-label builds.
Plans are $39, $119 and $189 per month, each with a 7-day free trial (card required — first charge on day 8). Your branded app is included on all of them — there is no add-on stack.
Because pricing pages change. Every number on this page is cited from a vendor's public pricing page with the date we checked it — and if you spot something outdated, email us and we'll fix it.
Build it today — brand it, load a program, invite a test client. Your first 7 days are free; cancel anytime before your first charge.
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