TrueCoach lets you put your logo and colors inside the TrueCoach app. Superhuman Code gives your clients an app that is yours from the icon on their home screen to the splash screen — with no cap on how many clients you can grow to.
An honest comparison. TrueCoach is a well-liked, simple tool — if dead-simple 1:1 program delivery with wearables is all you need, it's a fair pick. We say so below. This page is for coaches deciding whose brand their clients see every day.
| For your coaching business | Superhuman Code | TrueCoach |
|---|---|---|
| Whose app do clients install? | Yoursyour name, icon, colors on their phone | TrueCoach'slogo + colors inside their app (Standard/Pro only) |
| Client limits | No hard capsallowance per plan + small flat rate per extra client | Capped per plan5 / 20 / 50 active clients by tier |
| App design & themes | 4 designed themescrafted looks you brand, not a color picker | Standard layoutone interface, brand accents |
| Training plans & workout builder | Yeslibrary, scheduling, in-app player with video | Yesits core strength — simple and fast |
| Nutrition & habits | Yesday & week meal plans, recipes, photo food log, habit streaks | Yesnutrition + habit tracking |
| Check-ins & progress photos | Yes | Yes |
| Client messaging | Yesone clean thread per client | Yes |
| Client payments | Yespackages via Stripe on the web — no app-store cut of your revenue | Yesautomated payments |
| Wearables integrations | Apple Health stepsmore integrations on the roadmap | YesStandard/Pro plans |
Everything your clients touch carries your brand — icon, splash screen, every screen inside.
Credit where due: TrueCoach's simplicity is real and coaches like it. If the app being yours doesn't matter to you, it's a fair choice.
Start free, no card. Plans $39 / $119 / $189 per month with a client allowance and a small flat rate per extra client — growing your roster never forces a plan jump, and your branded app is included on every paid plan.
Starter $26.34 (up to 5 clients), Standard $57.99 (up to 20), Pro $136.99 (up to 50) — active-client caps per tier, and clients use the TrueCoach app with your accents on Standard/Pro. Prices from truecoach.co, July 2026.
Yes. You invite clients with a link; they install your branded app and complete a guided onboarding. Your programs are rebuilt in Superhuman Code's builders — most coaches migrate their core library in an afternoon.
No — it adds your logo and colors inside the TrueCoach app on Standard and Pro plans. Your clients still install and open TrueCoach. With Superhuman Code, the app on their home screen is yours: your icon, your name, your look.
Nothing dramatic: you pay a small flat rate per additional client instead of being forced to the next tier. Compare that with hitting TrueCoach's 20-client cap and jumping from $58 to $137.
Today: their broader wearables integrations (we currently sync Apple Health steps) and a few years of marketplace maturity. If wearables data drives your coaching model right now, weigh that seriously.
Build it free today — brand it, load a program, invite a test client. Pay only when you're ready to launch.
Start for free — no card